Steinhilber’s social media had become stagnant and lost its prominence in the restaurant’s overall vision—until VATIK stepped in. With a strategic blend of influencer PR marketing campaigns and organic social media efforts, VATIK revitalized the brand on social media, focusing heavily on video reels to engage a local audience of millennials and Gen Z. This fresh content not only captured new attention but also re-engaged the restaurant’s loyal followers, building on its 100-year legacy. Today, Steinhilber’s social media pages have transformed into a thriving global community of fans.