for maximum engagement.
There are many factors to consider when it comes to posting on Linkedin — but the one that often feels like a
make-or-break decision is what time to post your content.
It’s a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of
content only to post it in a social media dead zone that results in… crickets.
Sharing Linkedin Stories, reels, feed posts, and carousels at optimal times for engagement is an important
consideration in your social media strategy. If your content immediately makes it to your target audience’s feed while
they’re around to engage with it, it’s more likely to succeed.
That’s why we combed through the median engagement rate of over 5.5 million Linkedin posts sent through Buffer: to
uncover which days and times are more likely to yield engagement (along with which post formats get the most likes,
comments, and shares).
In other words, the best times to post on Linkedin, backed by data.
With all that in mind, let’s dig into everything you need to know about when you should be posting on Linkedin —
including how to figure out the best time for your audience, whether you’re a marketer, creator, influencer, or casual
Linkedinmer.
⚡ Schedule your Linkedin posts, carousels, stories, and reels with Buffer: Visually plan your content calendar and make
your profile a “must-follow” with Buffer’s suite ofLinkedin scheduling tools.
Is there a best time to post on Linkedin?
The best times to post on Linkedin
The best time to post on Linkedin at a glance
What is the best day of the week to post on Linkedin?
What is the best time to post Reels on Linkedin?
The best type of content on Linkedin
How to find the best time to post on Linkedin for you
The best time to post on Linkedin FAQs
Your checklist for high-performing Linkedin posts
Is there a best time to post on Linkedin?
Let’s get this out of the way before we begin: There’s no universal best time to post on Linkedin for guaranteed
success — if only it were that easy. However, our analysis showed us that there are certain days and times that tend to
yield more engagement than others.
Before we dig into those numbers, let’s discuss why engagement matters.
Each section of the app (the main Linkedin feed, Stories, Linkedin Reels, and the Explore page) is governed by a
separate algorithm. One of the most important “signals” for the various Linkedin algorithms is engagement.
Engagement — likes, comments, shares, and saves — on your content tells the app that your content is resonating with
people. In turn, Linkedin will show your content to more people like those who have already engaged.
This is particularly true in the public discovery pages, Explore and Reels. And getting your content in those spaces is
often a fast track to Linkedin growth.
So, while Linkedin timing, or post recency, is not as crucial as it once was (R.I.P. chronological feed), it’s still
important to consider when developing your social media marketing strategy and determining when to post content.
Ready to dig into the numbers?
The best time to post on Linkedin is generally between 7 a.m. and 8 a.m. on weekdays. After analyzing more than 5
million Linkedin posts, we found that posts shared at these times tended to get the most engagement.
This is likely because Linkedin users wake up and check their phones before starting their day or scroll through the
app while on their morning commute.
As you’ll see from the heatmap graph above, Linkedin audience behavior is pretty predictable, depending on the day of
the week. The darkest green slots represent the time slots with the highest engagement — indicating the best time to
post on Linkedin.
The light green to white blocks are the time slots with the lowest engagement, showing the times that are best avoided.
On weekdays, the best time to post on Linkedin is early in the morning, when engagement suddenly picks up at 7 a.m. It
peters out slightly as the day wears on while Linkedin users are likely at work. There is a slight uptick in engagement
around midday, during lunch breaks, which makes this a good time to post on Linkedin, too.
Engagement picks up slightly in the early evenings. On Thursdays and Fridays, there’s suddenly an engagement spike at 4
p.m. — likely when Linkedin users mentally check out of work a bit earlier as the weekend nears — making this a great
time to post to add to your social media calendar.
Weekends are completely different. Our data shows that engagement drops significantly on Saturdays and Sundays, with
some slightly more engaged times on Saturday morning and Sunday evening — though these weekend peaks are nothing close
to the weekday engagement levels. The best time to post on Linkedin on weekends is 7 a.m. on Saturday mornings and 7
p.m. on Sunday evenings.
The best time to post on Linkedin at a glance
Monday: 7 a.m.
Tuesday: 7 a.m.
Wednesday: 7 a.m.
Thursday: 7 a.m.
Friday: 4 p.m.
Saturday: 7 a.m.
Sunday: 7 p.m.
The best time to post on Linkedin on Monday
The best time to post on Linkedin on Mondays is in the morning when most users wake up between 7 a.m. and 8 a.m., with
two more (albeit smaller) peaks at 4 p.m. and 8 p.m.
⏰ Peak Linkedin engagement time on Monday: 7 a.m.
The best time to post on Linkedin on Tuesday
The best time to post on Linkedin on Tuesday is in the early mornings — our analysis showed an engagement hotspot at 7
a.m. There is another (slightly lower) engagement peak in the early evening at 6 p.m.
⏰ Peak Linkedin engagement time on Tuesday: 7 a.m.
The best time to post on Linkedin on Wednesday
The best time to post on Linkedin on Wednesday follows a similar pattern. There is a solid peak time from 7 a.m. to 8
a.m., with no real engagement spikes later in the day.
⏰ Peak Linkedin engagement time on Wednesday: 7 a.m.
The best time to post on Linkedin on Thursday
The best times to post on Linkedin on Thursdays are 7 a.m., 8 a.m., and 4 p.m., according to Buffer data. These posting
times tended to see more engagement than those posted during other times of the day.
⏰ Peak Linkedin engagement time on Thursday: 7 a.m.
The best time to post on Linkedin on Friday
The best times to post on Linkedin on Friday are at 4 p.m. or between 7 a.m. and 8 a.m. However, the numbers show that
there are slightly more high-engagement time slots than on the other days of the week. Friday is the best day to post on
Linkedin.
⏰ Peak Linkedin engagement time on Friday: 4 p.m.
The best time to post on Linkedin on Saturday
The best time to post on Linkedin on Saturday is 7 a.m., though it’s worth noting that Saturday engagement pales in
comparison to weekdays. That said, engagement on an Linkedin post shared between 4 p.m. and 8 p.m. on Saturday tends to
be better.
⏰ Peak Linkedin engagement time on Saturday: 7 a.m.
The best time to post on Linkedin on Sunday
The best times to post on Linkedin on Sunday are in the evening, from 6 p.m. to 9 p.m. Sunday is also a quiet time on
the app, with Linkedin users indulging in slower mornings.
⏰ Peak Linkedin engagement time on Sunday: 7 p.m.
This is where social media management tools like Buffer really shine. Experiment by systematically going through the
times on the list above, scheduling a post, and tracking its performance to see what works best for your target
audience.
💡
Just as there’s no one-size-fits-all best time to post, there’s no single best time to post across all social platforms,
either. Here’s the best time to post on TikTok, the best time to post on Facebook, and the best time to post on
LinkedIn.
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