Building a Website and Full Digital Marketing Program for a Southeastern Virginia Home Builder
A new website, SEO, Google and Meta advertising, and ongoing content for a Suffolk, Virginia custom home builder.
About AB Homes
AB Homes is a custom home builder based in Suffolk, Virginia, building throughout Suffolk, Isle of Wight, Southampton County, Franklin, Windsor, Smithfield, Surry, Chesapeake, and surrounding areas of Southeastern Virginia.
The company specializes in customizable new construction, giving homeowners the ability to start with a proven floorplan and personalize the layout, features, finishes, and other details to create a home that fits their needs.
Supporting a decision that takes months
Building a home is a major decision, and the path from first discovering a builder to signing a contract can involve months of research. AB Homes needed a digital presence capable of supporting that entire decision-making process while consistently bringing new prospective homeowners into it.
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A long research process
Prospective homeowners spend months exploring floorplans, understanding where they can build, and learning how the construction process works.
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Building buyer confidence
Buyers want to see completed homes and hear from previous customers before they feel confident in the builder they choose.
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Consistent new demand
AB Homes needed to reach homebuyers throughout its target markets and continually give people new reasons to discover and trust the brand.
A website and marketing program built around how people choose a home builder
VATIK designed and developed a new website for AB Homes and built a full digital marketing program around it, including SEO, Google and Meta advertising, and an ongoing library of photography, video, and YouTube content.
Website Design & Development
VATIK designed and developed a completely new website for AB Homes around the way prospective homeowners actually research a new home.
Floorplans are a central part of that experience. The website gives visitors the ability to explore available designs, compare important details, understand customization options, view completed builds, learn about the building process, and take the next step toward starting their own home.
The site also gives AB Homes room to communicate the larger story behind the company, including its focus on flexible floorplans, build-on-your-lot opportunities, craftsmanship, and the rural Southeastern Virginia communities where it builds. The result is a website that functions as much more than an online brochure. It serves as the central destination for AB Homes’ broader marketing program.
Marketing Strategy & Search
VATIK provides ongoing strategy and consulting to determine how AB Homes can reach more prospective homeowners and turn that attention into new business.
Search is an important part of that strategy. We develop and implement SEO initiatives around the types of homes AB builds, the communities it serves, and the questions prospective homeowners ask throughout the research process. That includes optimizing the website, developing new pages and content, strengthening individual floorplan and location opportunities, and continually looking for ways to expand AB Homes’ presence in organic search.
The strategy connects directly back to the website, giving prospective customers useful places to land whether they’re searching for a custom home builder, researching where to build, comparing floorplans, or learning about the new construction process.
Google & Meta Advertising
VATIK creates and manages paid advertising across Google and Meta to put AB Homes in front of prospective homeowners throughout its target markets.
Google Ads helps capture people actively searching for new construction and custom home options. Meta allows us to reach potential buyers through highly visual campaigns showcasing available floorplans, completed homes, and the possibilities of building with AB Homes.
Our team handles campaign strategy, creative, targeting, deployment, management, and optimization, connecting paid advertising with the website and AB Homes’ larger marketing goals.
Content Creation
The homes themselves provide some of AB Homes’ most compelling marketing material. VATIK regularly documents completed homes through professional photography and video, showcasing different floorplans, finishes, layouts, and homeowner customizations.
We coordinate with AB Homes customers to capture testimonials and share their experience going through the building process. We also produce educational YouTube content designed to answer common questions, explain aspects of building a home, and give prospective homeowners a deeper understanding of AB Homes and its process.
That content is used across YouTube, social media, the website, and other marketing channels, creating an expanding library of real homes, real customer experiences, and useful information that prospective homeowners can explore throughout their decision-making process.
A digital marketing ecosystem that mirrors how people choose a builder
Someone can discover AB Homes through Google, encounter a completed home through advertising or social media, explore floorplans on the website, watch a walkthrough on YouTube, hear directly from an AB Homes homeowner, learn about the building process, and ultimately start a conversation with the team.
The website provides the foundation, while SEO, Google Ads, Meta advertising, YouTube, social media, photography, and video create multiple ways for prospective homeowners to discover and engage with the company. VATIK continues to guide and execute AB Homes’ digital marketing, keeping each of those efforts focused on reaching the right prospective homeowners and turning their interest into opportunities to build.
What Our Clients Have to Say
“Doubled our visibility and client outreach”
HIGHLY recommend working with the dedicated professionals at Vatik. This team works diligently to make themselves available for their clients, they produce quality work, and are extremely knowledgeable in many avenues. The work they’ve done with our company has doubled our visibility and client outreach, and the follow-up they provide in order to continue improving processes is not a service you will find ANYWHERE else. 10/10 recommend!!
Emilee Galloway
The Tub Guys
“The ROI speaks for itself!”
Amazing service coupled with amazing people makes this company a no brainer to hire! We went from no online presence to converting 3 clients in 6 months via YouTube and a growing online presence!
Kaleo Kina
Cova Collective
“Now at the top of the search engine”
Amazing experience with Vatik. We had them redo our website and their strategy was clear from the start and the results were exactly what we asked for. Our SEO is up, we are now at the top of the search engine and our organic reach has increased significantly. Can’t recommend this company strongly enough!!!!
Jason Williams
Elite Photography Studio
“Professional and knowledgeable!”
Cade and his team have been great to work with. Professional and knowledgeable!
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Jim Schneider
Schneider Construction
Over 200+ Virginia Businesses Trust VATIK
Let’s Grow Your Business at Vatik Creative
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