Building a Digital Marketing Strategy That Drives Quality Leads
SEO, Google Ads, and Meta video campaigns driving quality leads for a Virginia Beach pool and outdoor living company.
About Solid Structures
Solid Structures is a Virginia Beach-based pool installation and custom outdoor design company serving homeowners throughout Southeastern Virginia. The company specializes in creating complete outdoor spaces, from fiberglass pool installation and custom hardscapes to outdoor kitchens, decks, fencing, and other custom outdoor living features.
Capturing demand in a competitive, high-consideration market
Pool installation and custom outdoor design are competitive, high-consideration services. Solid Structures needed a stronger digital presence that could capture more of this demand, reach the right prospective customers, and turn that attention into quality leads. The opportunity extended beyond any single channel.
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A high-consideration purchase
Prospective customers spend significant time researching their options and comparing companies before making a major investment.
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A competitive market
Pool installation and custom outdoor design are competitive services, making it critical to capture demand online.
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Channels working together
The website, organic search, paid search, content, and social advertising all needed to work together toward generating new business.
SEO, Google Ads, and Meta campaigns working toward one goal
VATIK paired an ongoing SEO and website strategy with targeted Google Ads and fully produced Meta video campaigns to capture demand, reach the right prospective customers, and generate quality leads.
SEO & Website Strategy
SEO became a major focus of our partnership with Solid Structures. We conducted comprehensive SEO audits and developed an ongoing strategy to turn the website into a stronger lead-generation tool.
Our work included SEO consulting and implementation, significant page redesigns, technical and on-page improvements, content writing, and long-tail SEO focused on the services and questions most relevant to prospective customers. We also worked directly with Solid Structures’ web team to help implement recommendations across the site.
These efforts helped Solid Structures significantly improve its rankings for relevant keywords and expand its organic visibility throughout Virginia Beach and Southeastern Virginia.
Google Ads
We paired organic search growth with targeted Google Ads campaigns designed to capture high-intent prospects actively searching for the services Solid Structures provides.
VATIK developed and managed campaigns around priority services and markets, allowing Solid Structures to capture additional search demand while continuing to build its long-term organic presence.
Content & Meta Advertising
We developed paid social campaigns designed to reach prospective customers beyond search and showcase the quality of Solid Structures’ work. VATIK handled the entire process, from developing campaign concepts and planning productions to filming, editing, targeting, launching, and managing the campaigns.
By combining content production and campaign management, we were able to create advertising specifically around Solid Structures’ goals and ideal customers. These campaigns have become a successful source of quality leads for the company.
Stronger rankings and multiple sources of quality leads
Solid Structures has significantly strengthened its digital presence and its ability to generate business online. Organic rankings have improved substantially for relevant searches, the website has become a stronger lead-generation tool, and Google Ads and Meta campaigns provide additional sources of qualified opportunities.
VATIK continues to work alongside Solid Structures as a marketing partner, providing ongoing consulting, identifying new opportunities, and implementing the digital marketing strategies that help the company reach the right customers and generate quality leads.
What Our Clients Have to Say
“Doubled our visibility and client outreach”
HIGHLY recommend working with the dedicated professionals at Vatik. This team works diligently to make themselves available for their clients, they produce quality work, and are extremely knowledgeable in many avenues. The work they’ve done with our company has doubled our visibility and client outreach, and the follow-up they provide in order to continue improving processes is not a service you will find ANYWHERE else. 10/10 recommend!!
Emilee Galloway
The Tub Guys
“The ROI speaks for itself!”
Amazing service coupled with amazing people makes this company a no brainer to hire! We went from no online presence to converting 3 clients in 6 months via YouTube and a growing online presence!
Kaleo Kina
Cova Collective
“Now at the top of the search engine”
Amazing experience with Vatik. We had them redo our website and their strategy was clear from the start and the results were exactly what we asked for. Our SEO is up, we are now at the top of the search engine and our organic reach has increased significantly. Can’t recommend this company strongly enough!!!!
Jason Williams
Elite Photography Studio
“Professional and knowledgeable!”
Cade and his team have been great to work with. Professional and knowledgeable!
See Case Study →
Jim Schneider
Schneider Construction
Over 200+ Virginia Businesses Trust VATIK
Let’s Grow Your Business at Vatik Creative
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