Our content strategy for 1st Class was centered around YouTube, positioning it as the go-to educational source for starting and purchasing a real estate brokerage. We recognized the importance of being visible and providing valuable information when individuals have questions about this topic. Therefore, we leveraged Google ads and YouTube as our primary platforms to establish 1st Class as a top source of industry insights. Each month, we create YouTube content that garners thousands of views from individuals interested in the real estate business or starting their own brokerage. Additionally, our Google Ad strategy specifically targets those seeking to start or purchase a brokerage franchise.

Our approach for CoVA Collective was to establish a lead generation solution without relying on ad spend. By creating engaging videos focused on specific neighborhoods, cities, and relevant topics about the area, we were able to build a YouTube channel that receives thousands of monthly views. These views come from individuals across the country who are looking to relocate and seeking information about the area. Prospective buyers and sellers watch our videos and often reach out to CoVA Collective with inquiries or to work with their agents. The beauty of this strategy is that it is exponential over time, with a fixed production cost. Each video continues to generate views over time, and subsequent videos build upon the results of the previous ones. To date, CoVA Collective has successfully closed real estate leads generated from this strategy, showcasing its effectiveness and long-term impact.

V Star Real Estate had been investing heavily in purchasing leads, only to find that they were yielding low-quality results. Realizing that the traditional approach was no longer effective, they turned to us for a new strategy that would help them stand out in the crowded real estate market. Our approach was centered around creating compelling content and leveraging the power of YouTube and Google to drive traffic. Over the course of several years, we have been working with V Star Real Estate, and they now generate a majority of their leads through these channels. Our content strategy includes filming local area videos and conducting interviews with the V Star team on a monthly basis. Additionally, we manage and maintain their website, and produce monthly blogs that receive thousands of visitors.