By distilling the best aspects of the company, we were able to create a brand guideline that provided a clear and focused message for communication. Our team also refreshed the company’s visual identity, incorporating new colors, fonts, and a redesigned logo. The resulting brand has a modern and tech-driven feel, while also paying homage to the company’s military roots. With a balance between technology and people-centric values, our approach has successfully positioned the company as a trusted and dependable partner in their industry.

Morring Law Firm sought to revamp their website content, including a compelling brand video that would effectively convey their unwavering commitment to providing exceptional value and quality of service to their clients. Filmed against the picturesque backdrop of Norfolk, VA, where many of the injured workers they represent hail from, the brand video captures the essence of Morring Law’s dedication to their clients’ needs. Featuring the entire Morring Law team, the video showcases the diverse talents and expertise they bring to the table, encompassing the full range of services and comprehensive support they offer to their clients. Through this dynamic brand video, Morring Law Firm conveys their passion for helping those in need and their commitment to delivering outstanding legal representation to individuals seeking assistance with personal injuries, disabilities, and workers’ compensation benefits.

When people want food they usually will either go to a place they already know, or they will Google other options in their area. We wanted to capture the users that were googling to determine where to go to eat. The easiest, most cost effective, and trackable solution we deployed was to run local services ads that display when users type in keywords such as “healthy food near me” into Google. We were able to run Google Ads around a mile radius of each store, and track what users were typing in when they clicked on our Google Business and got directions to a store. The results – over 50% of the traffic came from users typing in “Tropical Smoothie.” A huge win for Smoothie Stop who was trying to battle the larger awareness and corporate marketing efforts of the larger Tropical Smoothie Chain. We also updated their Google Businesses with new photos, and provided each store with individual QR Codes with an incentive for returning customers to leave a 5 star Review.

Our content strategy for 1st Class was centered around YouTube, positioning it as the go-to educational source for starting and purchasing a real estate brokerage. We recognized the importance of being visible and providing valuable information when individuals have questions about this topic. Therefore, we leveraged Google ads and YouTube as our primary platforms to establish 1st Class as a top source of industry insights. Each month, we create YouTube content that garners thousands of views from individuals interested in the real estate business or starting their own brokerage. Additionally, our Google Ad strategy specifically targets those seeking to start or purchase a brokerage franchise.